Trovare is an atelier.
Not a website that sells furniture. Not a price comparison site. An atelier — the room where the composing is done.
What atelier means
We borrow the word from Florentine painters, from Parisian tailors, from Bauhaus weavers — who all used it with the same meaning: a personal workspace, where the materials lie on the table, where sketches hang on the wall, and where the real work happens slowly, with the pieces in view.
The atelier is not an industrial hall. Nothing here is produced in series. The atelier is a quiet and ordered place, where the designer sets one piece beside another — an armchair against a wall, a lamp beside a sofa, a textile beside a piece of brass — and looks to see whether the room is beginning to resemble itself.
Trovare is the digital version of that room. The workbench is your screen. The pieces are real pieces, from real retailers — fifty today, with more to come. The sketches on the wall are your collections and moodboards. The moment of walking around the piece is the preview pane. The moment of going back to the client is the presentation link.
Everything we build, we build to keep the atelier quiet. No banners shouting at you, no pop-ups, no alarm theatre. The pieces, the wall, the table. Nothing more.
Why the atelier exists
A designer furnishing an apartment in the Netherlands today opens IKEA in one tab, JYSK in another, Woood in a third, vtwonen in a fourth, Westwing in a fifth — and six more for the smaller design labels that carry the truly interesting pieces. Each site has its own search field, its own filters, its own way of saying "natural", "oak" or "eiken". By the time you have copied five links into a WhatsApp group, you have already forgotten what you were looking for.
That is not a UX problem. It is a problem of the work itself. The work of composing a room from real, available pieces requires that all the pieces lie on the same surface at once — like sample books open on the desk. As long as that surface does not exist, the designer is doing their own work and the librarian's work and the courier's work, all at the same time.
We do not make the designer's work faster. We do not save time. We give the work the table it should have had from the start.
What we are not
We are not a marketplace. Trovare does not sell furniture. When you find a piece, we send you on to the retailer's site — they hold the stock, the price, the warranty, the delivery. We are only the table.
We are not a price comparison site. Two sofas at two prices are not interesting. A sofa, an armchair, a rug, a lamp and a curtain that belong together in the same room — that is interesting.
Our references are quieter: the reference shelves of an atelier. A furniture archive. A designer's sample book. The wall of pinned sketches in a Florence studio, circa 1955.
Who Trovare is for
First and foremost, for interior designers. The people who place pieces in rooms for a living, who work with clients, who present moodboards, who need a table on which fifty retailers are open at once. The workbench lives at app.trovare-atelier.nl — the door is open, the beta is free.
And for anyone furnishing their own home. The person who saw a beautiful lamp in a designer's studio and wants to know what it is, where to buy it, what resembles it. The atelier does not ask for a designer's credentials at the door.
And for the Dutch retailers who want to be on the workbench. We do not charge to be listed — being on the table means being part of the work designers do. Have a showroom and think you belong among those fifty? Write to us.
Where we are going
Romania is where Trovare began. It is not where Trovare stops.
The work of an interior designer in Amsterdam is, in form, no different from the work of a designer in Berlin, Paris, Milan, Madrid or Bucharest. The pieces are different — the table is the same.
The atelier travels. Germany, France, Italy, Spain and Belgium follow. Trovare is European, not regional. The same metaphor, the same quiet table, the same respect for the work.
Bring the project to the table
The atelier is in open beta. No credit card, no cost, no inflated promises. Have a real project — a real apartment, a real client, a real room you are trying to compose — bring it. Lay the pieces on the table. Tell us what is missing.
The door is open.
Trovare — the designers' atelier.
Marius Mitrofan, founder
Iași, May 2026